Athena Health
Context
athenahealthTM needed a partner to assist them in maximizing lead generation and quality aimed at physicians, preferably through search engine marketing. The client's digital experience agency identified Trafficbuyer Digital as a strategic resource with B2B experience and a team of knowledgeable strategists.
Solution
Trafficbuyer Digital completed "digital forensics" on the client's prior search campaign. They defined specific areas for optimization in keyword set, bid management, tracking technology and creative.
They then built out an online reach plan leveraging display advertising and email marketing which has proved fruitful in driving highly targeted traffic to the client's educational webinars that serve a second purpose as lead generators.
Results
The transition of the campaign to Trafficbuyer Digital has provided the client a more substantive partner. Team Trafficbuyer has re-architected the search campaign, assisted in digital experience, and provided significant strategy allowing the client to build out the marketing effort.
