NYC Visit

Context

NYC & Co, the official marketing organization of New York City, first contracted Trafficbuyer Digital in 2000. The continued goal has been to drive tourism to New York City.

Solution

Integrated campaigns are continuously developed and run multiple times per year to maximize website usage, brand partner engagement and database development. Email, lead generation, search engine marketing and viral marketing are all employed.

Results

As a result, the brand site and offerings of site partners continuously engage the consumer. The client has experienced a material growth of multi-dimensional data in the internal database. This has facilitated increased communication across current campaigns.