Visit London

Context

A client for over 3 years, Visit London is the official tourism board for the city of London. Their focus is on being the one stop destination for all things London: the site is rich with content and a booking engine allows for on-site conversions.

Their marketing campaign goals are to reach the US marketplace and promote tourism to London, while aggressively growing their database of qualified leads.

Solution

To assist the client in reaching their registrant goals, Trafficbuyer Digital employs travel newsletters, standalone emails, search, and co-registration. Once the plan for the goal is created, any additional budget is used to test and learn—growing a stable of media placements that reaches the US audience in both traditional and non-traditional means. These opportunities include: local media, internet radio, blogs, behavioral targeting, and podcasts.

Results

As a result, the client's database growth has exceeded planned goals. They have been able to test and identify new media tactics reaching the US consumer outside of the traditional banner buy.