Viral Marketing

Every digital execution should have a viral component.

Why? Because the medium allows for your own customers to increase your reach with a few keystrokes. We architect viral capabilities into the web experience whenever possible with the following philosophy:

"If you can provide a 10% lift in reach, you have reduced your CPM by 10%. If that reach converts to your success event at the same rate as the base media you have just gained a 10% efficiency."