Team
"It starts with clearly defining the success event. That drives the strategy, the tactical media mix and the architecture to track at the most granular level. That is what delivers leverageable learnings and ultimately a successful business model".
Mr. Wagner is the Founder and Chief Executive Officer of Trafficbuyer Digital. His role focuses on leading the long-term strategic efforts of the firm and ensuring day-to-day consistency with the corporate vision and philosophy.
His firm is a member of the Google Advertiser Research Council, SEMPO and DMA, as well as a Yahoo Ambassador. Additionally, Mr. Wagner serves as a strategic advisor to ContextWeb, a contextualization software firm.
Prior to founding Trafficbuyer Digital, Andrew assisted in directing the digital efforts at Venture Direct. His old economy experience includes over 12 years within the healthcare delivery space assisting organizations such as Mount Sinai Medical Center in developing insurance products, HealthFirst in developing managed care offerings in New York City and US Healthcare in building and maintaining a physician network in the New York market.
Anna Rachminov is the Director of Operations & Corporate Strategy at Trafficbuyer Digital. Her role focuses on ensuring company-wide operational efficiency in addition to overseeing all financial responsibilities for the company.
Previously, Anna honed her management and financial skills with positions in public accounting and business management. As an accountant, Anna gained a deep understanding of the numbers behind the business. She is currently pursuing an MBA at Baruch College.
As the Vice President of Account Management, Emily works on each Trafficbuyer Digital client, whether on the forefront or behind the scenes, to see them through the strategy, planning/buying and management processes. With her direction, Trafficbuyer Digital executes customized online campaigns, ensuring that the client’s digital goals are shaped, met, and exceeded.
After 2½ years at HarperCollins Children’s Books, Emily left the world of children’s publishing for the great internet unknown. She first worked with Mr. Wagner during her two years at VentureDirect, laying the groundwork for the team they have become. In 2001, Emily was hired by Trafficbuyer Digital, and has enjoyed watching, and helping, the growth and development that has turned Trafficbuyer Digital into the company it is today. She holds a BA from Vassar College and is an avid baseball fan who believes that the first base side is the best to watch a game from, and that the DH rule is a joke.
"Focus on the metric of success, plan to it and buy for it". Dan brings five and a half years of interactive advertising experience to the client's table and leverages that experience to deliver solid, accountable media plans at the pricepoints required to gain success and leveragable learnings.
Dan has held previous leadership positions as Media Director at Iron Traffic, as well as providing key media planning and execution to the client base of Innovation ads. He has worked with both traditional and digital based brands including Avon, Liz Claiborne, Sidestep Travel, The Sierra Club, and the World Trade Center Memorial Fund.
Dan would like to point out he is in no way related or affiliated with Vladimir Horowitz the international pianist, The Horowitz Matzah company, David Horowitz the Conservative Political Activist or David Horowitz from TV’s "Fight Back!". As far as he knows, no one in his family is famous.
Reet provides strategic insights and campaign management to a diverse list of clients. He is seasoned in all facets of media with a focus on search marketing as well as digital display, lead generation and creative development providing a wealth of information to create & execute unique short & long term digital strategies.
Reet has been working in the industry since 1997. He has witnessed the super highs to crashing lows, the emergence of new technologies, media trends, and the continuing growth of small, medium and large advertisers in the online space. Prior to Trafficbuyer, Reet took on roles as both account director and creative director for ORB Digital, Blue Ribbon Consulting, as well as his own company, Kompressor. In addition to his commitment to Trafficbuyer, he creates & exhibits his paintings and drawings in the US and abroad as well as racing motorcycles every other weekend six months out of the year.
Tina Burns is responsible for the analysis of data, observation of campaign performance for Trafficbuyer Digital’s clients. She is also the co-manager of the affiliation program.
Previous to her tenure at Trafficbuyer Digital, Tina worked at Contextualnet serving clients such as AT&T, Cingular and Champion Mortgage. She is currently in the process of attaining her Business Marketing degree.
